Rapid innovation diffusion in social networks

Rapid innovation diffusion in social networks.

Social and technological innovations often spread through social networks as people respond to what their neighbors are doing. Previous research has identified specific network structures, such as local clustering, that promote rapid diffusion. Here we derive bounds that are independent of network structure and size, such that diffusion is fast whenever the payoff gain from the innovation is su...

Price of Anarchy of Innovation Diffusion in Social Networks

There have been great efforts in studying the cascading behavior in social networks such as the innovation diffusion, etc. Game theoretically, in a social network where individuals choose from two strategies: A (the innovation) and B (the status quo) and get payoff from their neighbors for coordination, it has long been known that the Price of Anarchy (PoA) of this game is not 1, since the Nash...

Mathematical models for the diffusion of innovation in social networks

Diffusion and social networks: revisiting medical innovation with agents

In this paper, we reanalyze Medical Innovation, the classic study on diffusion of Tetracycline by Coleman, Katz and Menzel (1966). Medical Innovation articulates how different patterns of interpersonal communications can influence the diffusion process at different stages of adoption. In their pioneering study, individual network (discussion, friendship or advice) was perceived as a set of disj...

Innovation Diffusion, Social Networks and Strategic Marketing: Revisiting Medical Innovation with Agents